Factors Related to Operational of Marina in West Coast Malaysia
Marina is a mooring facility or port located on a body of water that provides service for a small boat and yacht. The marinas in Malaysia are managed by private companies and few by Marine Department Malaysia. There are successful marinas in Malaysia. However, some marinas failed. This study aims to identify the factors to establish a successful marina and to identify factors that certain marina is less performed or failed. To identify the factors, the literature review and survey is performed to marina operators in Malaysia. The method used to analyse the data was the Analytic Hierarchy Process (AHP). Results showed that the identified factor are the location, services, and facility are the most important to establish the marina. The factor has a relationship with others, and the high possibility factor should be taken to establish a marina.